Above is the base of a 200 year old tree in Texas. Some people would take a superficial look and see only the base of a tree. Others will be immediately be drawn to the unusual bark pattern. A few would start to see faces, and with curiosity, turn the picture,in an effort to rationalize the patterns presented.
It works the same when building a story line. Whatdoyouthink? Did you see the lizard? I thought so.